To commemorate 50 years of Gulf Racing, TAG Heuer have re-issued the classic Monaco with details that really echo the aesthetic of the sport.

The iconic Gulf colours were first introduced to the race tracks in 1967, giving inspiration to the later Monaco models made famous by McQueen.  The number of cars winning the legendary 24 hour race has only helped secure fame of the colours.  The original Heuer Monaco was released in 1969 and celebrated huge success after featuring on Steve McQueen’s wrist during the 1971 film ‘Le Mans’.  This first Monaco model boasted a calibre 11 movement – one of the first automatic chronograph movements to hit the market – it also showcased the new ‘avant garde’ square case.

Steve McQueen Tag Heuer Monaco


This new special edition stays true to the original style with the crown on the left side of the case as you would expect on a driving watch, the high domed sapphire glass, and a calibre 11 movement that is very similar to the original.  The dial is what really sets this watch apart from any of the earlier re-issue editions.  It comprises of a sunray brush dark blue dial, with gulf stripes over the right side just like the placement on the cars and uniforms.  The 39mm square steel case with alternating brushed and polished finishes is complemented by a perforated leather rally strap with accent stitching and deployment clasp.

TAG Heuer Monaco Gulf Special Edition 50th Anniversary

The fourth Monaco dedicated to Gulf is not a limited edition, but a special edition.  This usually means stock levels will be limited but the individual pieces will not be numbered.  This model is currently only available for pre order in the USA and is priced at $5,900.

If you don’t feel like waiting for the 2018 European launch or spending quite that much money, check out our stock to unlock your inner Steve McQueen cool.