We are thrilled to announce the upcoming launch of our brand-new website! After months of hard work we’re delighted with the new site, which makes it simpler and faster to search through our full watch collection. As well as this, we’ve upgraded our editorial section, with a focus on delivering deep dives on the watch market and current watch news.
Our new website has been built in mind to make the Parkers experience sleeker and advanced. We can’t wait for you to try it out!
Why the change?
We wanted to bring our digital presence up to the same high standard as the beautiful watches we sell. Our old site will enjoy a well-deserved retirement to create an online experience worthy of our 142-year-old legacy, simultaneously bringing us to the cutting edge of luxury watch news, shopping and industry dialogue.
You may be wondering what can you expect from our new website? In a word: improvement. We’ve incorporated a host of new features and upgrades to make your time on our site more enjoyable and convenient. Here are some of the highlights of our new custom site and how they’ll benefit you:
What’s new on our site?
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Made for mobile
Over 60% of users browse websites like ours on their phones, so our new site is tailored to fit seamlessly on any screen. -
Find your perfect watch faster
Search by brand, model, decade, strap, metal or price to quickly narrow down to what you really want. -
Easy, seamless navigation
A simplified menu means fewer clicks and a smoother journey to your next timepiece. -
A fresh new look
Clean, modern design that puts our watches centre stage. -
Faster, safer checkout
Shop Pay makes buying secure, speedy and with one-click repeat purchases. -
Lightning-fast loading
Pages open quicker, so you spend less time waiting and more time discovering. -
Shop with confidence
Built-in trust signals: secure payments, warranties and our guarantee of authenticity.
New look, same values since 1883
While our website may have a new look, we want to reassure you that our core values and quality of service remain absolutely unchanged. Parkers Jewellers has been trading since 1883 that’s over 140 years of continuous tradition and trust. We’ve grown from a small family-run jewellers in Sheffield into a multi-location luxury watch specialist based in Central London, and we couldn’t be more proud to say that we’ve done it by always putting you, our customers, first.
Our ethos of delivering unparalleled service and choice is still the bedrock of everything we do. In fact, this new milestone is just another way of honouring that commitment. We’ve taken our century-plus of experience and combined it with the best of today’s technology, so you’ll get the best of both worlds. Rest assured, when you shop with Parkers you will get the same dedication to quality and authenticity that has defined us for generations.
